Visual Identity

Your visual or corporate identity is your branding and becomes the image that people will remember of your company and should be easily recognizable as well as appealing. It should reflect the character, function and vision of your business or organization and differentiate you from your competition. If your visual identity is strong it will increase your company’s image. A trademark is a brand with a legal protection.

The logo is the graphical representation of your visual identity. Your logo should be unique, dynamic, bold, versatile and have great depth. Logos need to work in colour, in black and white, in reverse, small or large, in signage, on marketing tools such as cups, pens etc. and also on new media such as Web pages. More precisely, logos must be effective with all media - stationary, business cards etc and marketing tools- web page, printed advertising.